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AU Holiday Intentions
Campaign to help community set intentions for the holiday season to help remind them to stay present. Landing page to fill in with goals with a trigger email containing their answers encouraging them to share across social channels. Reminder email sent after 6 weeks to remind community to check in with their intentions.
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Volumes Product Launch
AU’s first digital subscription service launched to 3 different female target markets - engaged, married and new parents. Helped creative team direct talent for each target market and product for lifestyle photoshoot. Logo and identity created for service to look cohesive alongside Artifact Uprising and it’s brand guidelines. Launch executed over desktop, email, social and paid channels.
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AU Photo Road Trip
Summer campaign encouraging community to share summer travel photos for chance to be featured in content piece and hardcover book. Brand campaign over email, desktop and social to gain new customers and traffic before holiday season in Q4.
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Photo-cation
Partnership sweepstakes with Refinery 29, Ace Hotel, Leica and Lo&Sons. Lifestyle photoshoot took place at Ace Hotel - L.A. for all marketing materials. Partnership executed over desktop, email, social and paid channels.